Sunday, January 7, 2007

Saturn is a division of the General Motors automobile manufacturer and a brand of automobiles. GM began manufacturing Saturn automobiles in 1990, largely in response to the success of Japanese small-car imports in the United States. Saturn vehicles are marketed in the United States, Canada, and Puerto Rico.

Its motto was "A different kind of company, a different kind of car". Not only would it copy Japanese car style, it would try to copy Japanese management style: workers would have more control and involvement in the plant, the UAW agreed to lay off the Saturn division, and in general things were 'done differently' than they had been at GM. Saturn inspired a cult following with annual 'meetings' in Tennessee of Saturn owners. However, the division never made a profit and by the 2000s was a several billion dollar loss for General Motors, which due to its massive financial problems closed the 'experiment' and folded Saturn back into its traditional corporate landscape.


Saturn's headquarters and primary manufacturing facility are located in Spring Hill, Tennessee, which was chosen in 1985, after a highly publicized nationwide search for a site. Since 2005, Jill Lajdziak has been the General Manager of Saturn.


Saturn is known for its company-wide "no-haggle" sale policy. Saturn dealers (called "retailers" by the company) are encouraged to sell vehicles at list price. Customer satisfaction with dealer service is among the highest of any car brand in the U.S. The company also won praise for its environmentally-conscious manufacturing processes and for its innovations such as using flexible plastic side panels on its cars to avoid minor dents. However, in 2005, the Saturn Relay became the first Saturn vehicle without polymer side paneling.

4 Comments:

At June 25, 2013 at 2:11 AM , Blogger Jessicca said...

To combat the japanese hold of the car market across the world world alternative giants were carry on making an attempt within the past and presently too. And if nothing out of normal happens within the future, this competition can still exist for times to come back in addition.

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At July 20, 2013 at 4:05 AM , Blogger Unknown said...

Saturn automotive vehicle, the 3-Ringed pride and joy of Spring Hill, Tennessee can currently be a part of Oldsmobile, Pontiac, Tin Lizzy and therefore the archosaurian. gram has been making an attempt to sell Saturn as a part of its turnaround arrange.

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At August 17, 2013 at 4:13 AM , Blogger Jessica Robert said...

If you're thinking of changing your automobile to become Associate in Nursing electrical hybrid, and you think that that it'll solely work for Saturn models, then you're a bit mistaken. the actual fact is, electrical automobile conversion will be applied on just about any vehicle there's.

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At September 23, 2013 at 1:24 AM , Blogger maarthaardy said...

The General Motors house. plans to create diesel-powered vehicles underneath the Cadillac and Saturn brands within the u. s. by 2010. This info, as rumored by Automotive News on-line journal, was divulged by the company's big fish Bob Lutz.

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